CUBY needed to hire a highly specialized technical profile, difficult to find in the market, while ensuring confidentiality, selection accuracy, and a carefully managed experience for both candidates and the company.
Adlanter’s Response
Adlanter designed a tailor-made recruitment process, combining proactive candidate identification, confidential management of the initial stages, and close expert support throughout the process.
Results Achieved
A successful hire with a highly suitable profile, increased confidence in decision-making, and a selection experience built on trust, closeness, and professionalism.
The story of CUBY
CUBY is a family-owned company with over five decades of experience in importing, technical consulting, and selling power transmission components for industrial machinery. Founded in 1974, the company works with machinery manufacturers, engineering firms, and industrial suppliers, offering high-value technical solutions.
In a highly specialized industrial environment, CUBY was at a key growth stage and needed to strengthen its structure with highly qualified technical talent, capable of integrating into a business where knowledge and experience are critical.
Finding highly specialized technical talent in a complex market
Finding the required profile was not easy. The market offered few options, and CUBY also needed to manage the process with absolute discretion, without revealing its identity during the initial contact stages.
As explained by Marta Cunill, Commercial and Marketing Director:
“Finding the profile was not easy, and we needed prior support to identify candidates, generate interest, and motivate the first interviews without CUBY having to reveal its identity in the early stage.”
The challenge was to detect, attract, and evaluate highly technical talent while ensuring a confidential, professional, and agile process.
Closeness, trust, and a tailor-made recruitment process
From the first contact, Adlanter’s Talent team quickly understood CUBY’s specific needs. The combination of personal attention, active listening, and technical knowledge enabled the design of a fully customized recruitment process.
As Cunill highlights:
“I had a great connection with Carles and Christian. They quickly and efficiently understood what I was looking for. We were together in the interviews and jointly evaluated the candidates.”
The team’s direct involvement, flexibility, and closeness made the difference in a process where mutual trust was key.
“They gave me peace of mind and flexibility. I felt important to them from day one.”
A strategic partner in talent acquisition
Working with Adlanter allowed CUBY to experience a secure, accurate, and highly personalized recruitment process, strengthening its structure with the talent needed for continued growth.
For Marta Cunill, Adlanter’s differential value is summarized as:
Exquisite, personalized, and human treatment
Professionalism and rigor in selection
Closeness and continuous support
As she puts it:
“I sum it up in one word: trust.”
Today, CUBY considers Adlanter a strategic partner in Talent, able to provide security, accuracy, and peace of mind in critical processes for business development.
About CUBY
CUBY TRANSMISIÓN DE POTENCIA SL, with a presence in the sector since 1974 (known as SITI IBERICA SL until 2000), specializes in importing, providing technical advice, and selling power transmission components for industrial machinery construction.
It works with machinery manufacturers, industrial suppliers, and engineering firms developing specific projects.
About the interviewee
Marta Cunill holds a diploma in Tourism. After more than a decade working in luxury hotels in Barcelona and Andorra, where she developed high-level skills in communication, organization, problem-solving, client loyalty, and team coordination, she decided to pivot her career to continue her family’s legacy at CUBY, which faced challenges due to the 2008 financial crisis. At CUBY, Marta has developed technical and management expertise across all business areas. She currently leads the company’s Commercial and Marketing division.
Looking for specialized technical talent with guarantees?
At Adlanter, we help industrial companies identify, attract, and onboard highly qualified profiles, with recruitment processes that are close, confidential, and tailored to each need.
👉 Contact our Talent team and find the profile your company needs with full confidence.
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