Gühring needed to hire technical–commercial profiles that are very scarce in the market to support its growth in sectors such as automotive and aerospace.
Adlanter’s Response
Adlanter provided a fast, local, and specialized recruitment process, thoroughly understanding Gühring’s technical and commercial needs.
Results Achieved
Faster hiring, highly tailored profiles, and a collaboration that today allows Gühring to maintain its competitiveness in a demanding market.
The story of Gühring
Gühring is a global leader in comprehensive cutting tools and operates in sectors where precision and speed make the difference: automotive, aerospace, and advanced manufacturing. With over 8,000 employees and a long presence in Spain since 1986, the company works with manufacturers such as Renault, Seat, Ford, John Deere, and Airbus, requiring highly qualified professionals to maintain the technical and commercial standards demanded by the sector.
In Spain, Gühring was experiencing growth and needed hybrid profiles capable of combining technical knowledge with commercial skills. This complex search in a highly competitive market led them to rely on Adlanter to find the right talent at the right time.
Finding technical–commercial profiles in a highly competitive market
To strengthen its operations in the Zaragoza area, Gühring needed to hire a technical profile with commercial capacity. It was not a conventional search: the regional market offered few options, and the technical demands of the role further limited the number of potential candidates.
As Óscar Martín, Commercial Director for Spain and Portugal, recalls:
“The difficulty in finding this type of profile led the company to seek support from a specialized talent acquisition firm.”
The challenge was not just identifying talent: it was doing so quickly, accurately, and without slowing down commercial activity.
Proximity, specialization, and a fast process aligned with Gühring’s timelines
Gühring compared several consulting firms and found clear value in Adlanter: their direct presence in Zaragoza, which allowed them to understand the local market and accelerate the process without any adaptation curve.
As Martín highlights:
“Having recruiters in the same area where the need arose allowed Adlanter to better understand the local market and speed up the process from the very first moment.”
From the first conversations, Adlanter quickly understood the type of profile sought. The combination of technical knowledge, commercial sensitivity, and the ability to interact with large industrial clients was key, and Adlanter’s Talent team was able to identify and present it within just a few weeks.
The process was smooth, uncomplicated, and accompanied by constant communication. Agility and understanding of the industrial business made the process effective from day one.
Specialized talent onboarded quickly and a long-term relationship built on trust
Thanks to the collaboration with Adlanter, Gühring accelerated its recruitment processes and filled critical positions without affecting commercial activity or market responsiveness. The speed, clarity, and quality of the candidates presented have consolidated the relationship between the two companies.
According to Martín:
“We are pleased with the simplicity and speed of the process.”
The experience was so positive that Gühring extended the collaboration to new commercial positions and strategic areas such as production, trusting Adlanter as a stable partner for future specialized talent needs.
A partner that contributes to Gühring’s growth
Today, the relationship between Gühring and Adlanter is based on three pillars:
Local proximity, enabling understanding of the market and the company’s real needs.
Specialization in technical profiles, essential in advanced industrial sectors.
Agile and efficient processes, delivering direct value to the business.
As Óscar Martín summarizes:
“They have proven to be professional and trustworthy. I could delegate a task to them that we used to handle awkwardly and slowly, and that has changed with them.”
Gühring has found in Adlanter an ally that allows it to continue growing, maintaining competitiveness, and strengthening its structure with the best available technical talent.
About Gühring
Gühring Group has been present in Spain since 1986 and currently generates around 10 million euros in revenue. The brand was founded in the 1960s.
Key clients include Horse (Renault), Seat (Martorell), Grupo Linamar, John Deere (tractors), and Ford (Valencia). The automotive sector is key for us, as is aerospace, where we work for Airbus. Globally, Gühring is the number one provider of comprehensive cutting tools.
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