Rentrak Spain needed to ensure precise accounting management, strict deadline compliance, and financial reporting aligned with its U.S. parent company’s standards, in a highly demanding environment requiring international coordination.
Adlanter’s Response
Adlanter provided comprehensive accounting management, tax services, and a financial reporting model tailored to the needs of the Comscore Group, combining technical rigor, operational flexibility, and continuous support.
Results Achieved
Greater operational peace of mind, reliability in financial processes, consistent adherence to deadlines, and a long-term, consolidated relationship that strengthens the company’s efficiency.
The story of Rentrak Spain
Rentrak Spain is part of the global Comscore Group, an international benchmark in audience measurement and consumer behavior analysis across digital platforms, television, OTT services, and movie theaters.
In a context where financial accuracy, accounting control, and international coordination are crucial for business performance, the company needed a partner capable of ensuring reliable, agile processes aligned with the standards of its U.S. parent company.
Since 2010, Rentrak Spain has trusted Adlanter to manage its accounting, tax services, and international financial reporting, building a solid relationship based on trust, professionalism, and strict compliance with deadlines.
Financial accuracy and international coordination as an operational challenge
The multinational environment of Rentrak Spain requires extremely precise accounting operations, seamlessly integrated into Comscore Group’s global processes. Accurate financial reporting, fiscal consistency, and timely closings are critical factors for business control.
As explained by David Rodríguez, head of Comscore Movies in Spain and Portugal:
“Their role is fundamental. They help us stay directly connected with our team in the United States, which greatly facilitates our internal processes.”
The need was not only to comply with local regulations but also to ensure smooth and reliable financial communication with headquarters, maintaining a high level of operational excellence.
Reliability, deadline compliance, and adaptation to a multinational environment
From the beginning of the collaboration, Adlanter took on the comprehensive management of internal accounting, tax services, and international financial reporting for Rentrak Spain, adapting to the specific requirements of the Comscore Group.
The team’s ability to understand the client’s specific needs, provide continuous advice, and strictly meet deadlines has been key to consolidating the relationship.
As Rodríguez highlights:
“We value their ability to understand and adapt to our requirements, provide ongoing advice, and, above all, strictly meet deadlines.”
Technical quality, punctuality, and personal attention have allowed Rentrak Spain to operate with peace of mind, security, and control, even in complex international environments.
A strategic collaboration built on trust
More than a decade into the relationship, the collaboration between Rentrak Spain and Adlanter remains an example of a stable and strategic partnership. Continuity of service, process consistency, and team reliability have fostered a long-term relationship based on trust.
In the words of David Rodríguez:
“We are very satisfied with the results and, to this day, we do not feel the need to look for alternatives.”
The accumulated experience, deep business knowledge, and the Adlanter team’s commitment have made this collaboration a key pillar of the company’s financial operations.
A key partner for international reporting
Today, Rentrak Spain particularly values three differentiating aspects of its relationship with Adlanter:
Technical reliability, ensuring the accuracy of financial information.
Strict deadline compliance, essential in a multinational environment.
Adaptability, to integrate into complex international reporting processes.
As Rodríguez summarizes:
“Reliability and professionalism.”
Thanks to this support, Rentrak Spain can focus on its core business with the confidence of having a trusted partner ensuring financial control, fiscal consistency, and connectivity with its international headquarters.
About Comscore
Comscore, listed on the Nasdaq Technology Index, is a global partner for media planning, monetization, and evaluation. With extensive audience measurement across linear TV, digital platforms, OTT services, and cinemas, the company combines technology, analytics, and data science to provide a comprehensive view of user behavior across multiple screens. Its approach positions it as a key player in the audiovisual, advertising, and entertainment industries worldwide.
About the interviewee
David Rodríguez is General Manager for Spain and Portugal at Comscore Movies, the Theatrical division of Comscore. With 29 years of experience in audiovisual data analysis, he began his career at Entertainment Data Inc., later holding senior positions at Nielsen EDI and Rentrak as Director of Client Services. He has helped consolidate the company’s operations in Spain and Portugal and led the market expansion into Angola and Mozambique. He combines executive work with teaching at ECAM and UC3M and collaborates with the Galician Audiovisual Cluster. He has also been part of the ICAA Distribution Aid Advisory Committee.
Looking for an accounting and tax partner that ensures reliability and control?
If you have any questions after reading "How Rentrak Spain optimizes its accounting management and international reporting with Adlanter’s support", we are here to help you.
Let's talk. We guide you clearly and step by step.
